FOR IMMEDIATE RELEASE
For more information contact: Tate Johnson
Lumber River United Way
UNITED WAY OF ROBESON COUNTY changes name to LUMBER RIVER UNITED WAY
LUMBERTON, NC (2/2/2021) – United Way of Robeson County, a nonprofit organization that fights for the health, education, and financial stability of every person in every community, announced the organization’s official rebrand to Lumber River United Way.
In October 2020 the board of directors authorized to create a 3-county regional United Way, that rebranding started February 1, 2021.
“Rebranding to Lumber River United Way enables us to connect with a broader audience, to continue to serve our collective impact, and to better position ourselves to serve underrepresented counties in Southeastern NC,” said Tate Johnson, executive director of the Lumber River United Way. “This new name ultimately captures who we are today as we create a vibrant region where all our neighbors have access to the resources they need to thrive.”
As the organization rebrands, it will continue to bring people, ideas, and resources to help the counties of Bladen, Hoke, and Robeson improve lives and community conditions.
“We are excited about our new relationships in Bladen and Hoke Counties and we look forward to implementing United Way programs and initiatives and providing financial support to vital partner agency programs in those counties”, said Lisa Bedell, Lumber River United Way board president.
Lumber River United Way brings together people and resources to tackle complex issues and drive sustainable positive change. We unite individuals, nonprofits, businesses, and government partners to fight for the health, education, and financial stability of each and every person in every corner of Bladen, Hoke, and Robeson Counties.